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Why is a Mobile Website Important?

by Jason Holland, Interactive Graphic Designer

These days, people are always on the move— and taking the internet with them through Smartphones and a host of other mobile devices. There are a few things you should keep in mind to make your website available to your customers anytime, anywhere.

Obviously, the screen resolution on a mobile device is much smaller than on traditional or tablet computers. As a result, having a mobile version of your website has become an important aspect of an online presence. Since more than one fifth of the United States is accessing the internet using mobile devices, your regular website simply will not cut it on these devices.

Almost every website can benefit from a mobile version. A mobile site should accommodate the smaller screen resolution of mobile web browsers and serve as a simplified version of your regular site. However, there are several sites that benefit more than others:
  • Local businesses can benefit significantly from a mobile site, as this gives them another efficient and customer friendly way to communicate.
  • E-Commerce sites can reach customers as easily as possible and make their lives buying your products as easy as possible.
  • News-driven and blog sites allow audiences easier access to up-to-date information as quickly and efficiently as possible.

There are some requirements to consider with a mobile website:
  • Smaller size web pages. Advanced mobile devices have the ability to display any web page in its real desktop view, but this is not the case with the average mobile phone. Hence, for swift operation on any kind of mobile device, it is a must that a mobile site is written in code that makes the overall page small.
  • Faster loading time. Having a smaller sized page certainly makes a mobile site load quicker. While most major carriers are moving to 4G speed, some users are still accessing the internet on slower speeds like EDGE and GPRS.
  • Content adaptability. Not all mobile device browsers behave in the same way and it is very important to make sure your content works on one mobile device without breaking another.
  • Ease of use. It’s not enough to have a mobile site— it should also be attractive and easy to use. This site should be less cluttered and should have all the links to key services in an easy to reach way.

But what about Google? It's important for you to know that Google has its own separate index for mobile sites (this means that you have to add your site to the mobile index just like you added your conventional site to Google’s traditional site index). So, if you create a mobile version of your website you stand a significantly greater chance of showing up higher in search rankings.

As mobile devices and tablet computers proliferate, mobile websites are becoming an important feature for companies that maintain an internet presence. While mobile hardware and operating systems continue to improve, these devices are not yet on a level playing field with desktop computers. Lower screen resolution, faster loading time, content adaptability, and ease of use dictate a specific approach to succeeding in a mobile environment.

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