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4 SEO Don'ts You Should Absolutely Avoid

4 SEO Don'ts You Should Absolutely Avoid

Success with SEO can feel like a slippery, elusive goal. Things are always changing in the SEO world and staying on top of the game, especially on your own, can be challenging. There is a lot of information out there about what to do when it comes to SEO, how to be successful, and how to top your competition—but sometimes, things can get confused when it comes to what not to do.

In the past, SEO felt like a game for many people. If you’ve been running your business for a while, you’ve lived through all the eras of SEO; in today’s digital marketing world, many SEO tactics from the past can actually lead to your website getting punished by most search engines.

When it comes to SEO, we believe there is a line between following tactics to help your website succeed—and ensuring that your content is still applicable and useful to your customers and potential customers. For that reason, here are our tips.


1. Don’t write just for search engines.


When you’re writing content for your website, especially blog posts, it can be easy to be dominated by the idea of how that piece of content will help your website’s performance. But remember: you’re writing that piece of content for the purpose of a potential customer finding it, learning something from it, and hopefully using the information to help themselves or purchase your product. Writing content that performs well is important—but don’t sacrifice potential customers for it.


2. Don’t keyword stuff.


Keyword stuffing is a term that refers to the practice of loading web pages with keywords to manipulate a website’s rank in search. This is achieved through lists of paragraphs of keywords in hidden text or title tags. This is text that a typical user won’t be able to see, but will be crawled by search engines.

This is an older SEO trick that was successful when search engines were much less sophisticated. This is also known as content cloaking and is considered spam by most search engines these days. There are other, better ways to be successful when it comes to your website content; it might take somewhat more work than this older technique, but the traffic will be higher quality.


3. Don’t take part in link schemes.


We’ve all gotten those spammy emails that ask us to include a link to our content or offer to link to our content. We’ve also all seen the offers to participate in link schemes that will help with your search ranking.

We all know that links play a large role in your website’s ranking and search engine performance. But the quantity of links to your website actually matters less than the quality. So participating in a link scheme that offers nothing of value to potential customers will ultimately do nothing for your website’s SEO performance; if anything, it could possibly hurt it.


4. Don’t have duplicate content.


When it comes to duplicate content, there are many ways to get around it if you absolutely need to duplicate content, like blocking pages from indexing in the first place. But remember, creating multiple pages, subdomains, and domains with duplicate content won’t help your SEO; it can actually result in your website being removed from a search engine’s index, which would be bad news.


Conclusion


If you’re still unsure of how to use SEO to help your business, let us know and we can help you get a game plan together.
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