3 Things to Know About the New Instagram Algorithm

3 Things to Know About the New Instagram Algorithm

Over the weekend, the internet exploded: Instagram announced that they would be changing the Instagram algorithm.

Many influencers, social media managers, and users interpreted Instagram’s announcement to mean that the chronological order of Instagram’s feed would be returning. But is that true?

Here is a rundown of everything you need to know about the new Instagram algorithm.

1. It’s not a return to chronological order

Unfortunately, interpretations of Instagram’s blog post as being a return to chronological order are incorrect. As great as that would be, it’s not going to happen.

Instagram did make a change to their existing algorithm; priority is now given to time and date posted, instead of just the potential of a user to enjoy that content. This will prevent users from only seeing posts from days ago. (Personally, I would occasionally only see posts that were 7-10 days old; for brands, this was not good!) Hopefully, this will allow fresher content to show up over old content. We’ll have to see how this plays out for engagement for brands!

2. A new refresh button

As well, Instagram introduced a button that refreshes the timeline manually—versus the feed refreshing automatically, bumping users to the top of their feed again. This allows new, fresh posts to appear at the top of their feed when they ask for them. Hopefully, for brands, that means that we will see increased reach and engagement.

3. What does this mean for you?

So what does all this mean for the brands that use Instagram to grow their brand?

It means a few things:
  • The time and day you post things matters again! When Instagram first changed the algorithm in 2016, it made the time and day you posted things irrelevant—because your post was more likely to appear in people’s feeds that first day as in the following week or even weeks. Now, thanks to this minor change, you need to stay up on the best times and days to post content.
  • Users will now be able to manually refresh their feeds to see new content. This means that not only targeting the best time and day to post content will be important, but posting content regularly will be more important than ever. If you’re a “whenever I think of it” Instagram user, it might be time to put together a content strategy and plan to produce quality content every day or every other day.
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