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How to get started with Google AdWords

Did you know that businesses who advertise using Google AdWords see an average revenue of $2 for every $1 invested in AdWords campaigns? As a digital marketing and AdWords agency, we are big AdWords advocates here at Lunar Logic. Being a data-driven agency, we love being able to measure return on investment (ROI) for our clients, and the data goes so far beyond the number of clicks per ad. We tie our AdWords work in with Google Analytics, so we can directly measure the number of conversions (i.e. sales) those clicks are generating on our clients’ websites. Additionally, we can track user activity within the site after they click your ad.

Whether you’re just starting out, or you’ve already experimented with AdWords, get in touch if you would like some advice or additional help. Lunar Logic is currently the only agency based in Eugene that is Google Partners certified. In order to achieve the certification, our talented AdWords experts underwent specialized AdWords training and passed examinations to meet Google’s standards for AdWords.

If you would like to get started with AdWords right away and manage campaigns yourself, you can learn more about it by heading over to the Google support page. Setting up an account and exploring the application are free. Additionally, here are some tips for getting started with AdWords:

  • Decide on a budget: It’s a good idea to know ahead of time how much you are willing to spend. Google AdWords are pay-per-click, so set a maximum daily budget that works for you. When you create campaigns and ads, Google will help you determine the maximum cost-per-click of your ad.
  • Determine keywords: Measuring your website’s data using Google Analytics is the best way to determine keywords for Google AdWords. This way, you can optimize your keywords for what your customers are actually searching for on your site. However, if you don’t have Google Analytics, the best way to determine keywords is to brainstorm how potential consumers might search for your product. For example, if a product that your company sells includes dried fruit snacks, and you’d like to feature this product in an ad campaign, your keywords/phrases could be “healthy snacks,” “healthy snacks for kids,” “best snacks,” “healthy snack ideas,” etc.
  • Create campaigns and write ads using keywords: You can manage multiple ad campaigns at once for multiple products. Say you offer a product or service that is more profitable for you than your other offerings and you would like to feature that, along with a product you have bulk supply of. You can create different campaigns for each of these and write multiple ads within each campaign. The fewer keywords you’re working with, the fewer ads you will need. Alternatively, if you have a long list of keywords, it might be a good idea to try several different ad styles. After you begin running your campaigns, you’ll be able to identify which ads were the most effective.
  • Working within Ad character limits: Google AdWords are limited to a mere 25-35 characters per line. When working within these limits, your best strategy is to include your keywords in the headline, if possible, and add a call to action at the end. A call to action is a line like “Contact Us” or “Learn More” that invites the user to click on the ad. However, it is not always possible to include both a call to action and keywords. In this case, try to make your ad as unique and interesting as possible and link to a relevant page on your website.
Google AdWords can make a big difference in your digital presence, for as little as a couple hundred dollars per month. Feeling overwhelmed by the prospect of managing AdWords campaigns yourself? Lunar Logic is currently the only agency based in Eugene, Oregon that is Google Partners certified. This means that our talented AdWords staff have been trained in all things AdWords and have passed certain certifications to meet Google's standards. Contact us today to learn more about how paid search advertising can improve your digital marketing strategy, or how Lunar Logic can help you get started.

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