girl working at her computer

3 Tips for Killer Email Subject Lines to Get More Clicks

Email marketing is one of the most tried-and-true methods of marketing out there. Whether you’re a B2B or a B2C, if you aren’t taking part in email marketing, you’re missing out on a crucial part of a digital marketing campaign. Being able to control the narrative and present your business exactly as you want it to customers who are interested in your product, or already love your product, is incredibly important.

Email gives you a direct line to customers and potential customers. But email marketing can be overwhelming. You know there are rules, that certain subject lines can get your emails kicked into spam folders, and that you can easily annoy potential customers by emailing too much.

The truth is, figuring out what works for your specific audience can be tricky, especially if you’re just starting out. We have 3 tips to share for getting started when it comes to writing subject lines that not only get opens but keep your emails out of spam folders.

1. Don’t get gimmicky.

Gimmicky subject lines are those that include words or phrases like “FREE” in all caps or “100% guaranteed.” (We follow CoSchedule’s guide for words to include and avoid in subject lines; you can download that word bank here and view their guide to email subject lines here.

While gimmicks can seem like a good idea to get potential customers to open your email, it’s actually going to backfire; if that potential customer doesn’t know your business well, gimmicky phrases will make them think the email is spam or junk… and that definitely won’t make them open it.

2. A/B test multiple subject lines.

Most email marketing platforms (like Mailchimp) offer A/B testing options now. If you’re just starting out with your email marketing, this is a great option to see what works best for your audience. Do they prefer subject lines with numbers? Do they want to see something more similar to a blog title, or something that directs them?

We recommend using CoSchedule’s Email Subject Line tester to write 4-5 subject lines, then decide between your two favorites to use in A/B testing. Doing this over the course of a 4-6 week campaign can give you a good baseline for what subject lines are more effective for your specific audience.

3. Get creative with puns and emojis.

Subject lines don’t have to be straightlaced, just because you shouldn’t use gimmicks. While there isn’t any data showing that emojis increase opens right now, they don’t hurt open rates either—and many marketers are still slow to incorporate them. Testing out using jokes, puns, and emojis to make your potential customers laugh or smile can be beneficial to your brand voice—especially if humor is part of that. Don’t be afraid to get creative and try something new with your audience.
Are You Ready to Start Your Project?