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What Does It Mean to Be a Certified Google Partner?

One question we receive frequently from potential clients is: "so what does it actually mean to be a Certified Google Partner?"

Being a Google Partner isn't something that every digital marketing agency has, because it's not something that Google really hands out easily. It takes a lot of work--on the agency as a whole, as well as for individual employees--to achieve. In this blog post, we wanted to answer some questions we've gotten about our Certified Google Partner status.


1. What Is a Certified Google Partner?


Plain and simple, here is the definition straight from Google: "Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants who manage Google Ads accounts."

Basically, Certified Google Partners have achieved a certain level of expertise on Google AdWords, through studying for certifications and managing accounts. What does this mean for clients? It means that our digital analysts know Google AdWords front to back and are comfortable with all levels of spend and campaign design.


2. How Do You Become a Certified Google Partner?


The process starts with individual employees becoming certified in Google AdWords, then the company has to meet a series of requirements to become a Certified Google Partner. Essentially, the entire company becomes certified in the ability to optimize campaigns in a way that is meaningful for businesses.


3. How Does Being a Google Partner Differentiate Your Services from Other Agencies?


There are many benefits to working with Certified Google Partners. Here are just a few:

  • Our employees are certified in Google AdWords. That means that our employees meet Google's standards for following best practices and are masters are using all of AdWords key features.

  • We have access to beta features from Google. That means, your campaigns can be optimized in ways that your competition does not necessarily have access to.

  • We keep up with best practices.

In short, working with a Google Partner means they are trained to make your AdWords campaigns the best they can be. We have the knowledge necessary to increase brand awareness, increase conversions, and much more. Working with a Certified Google Partner means that we take the guesswork out of paid advertising and can help you meet your goals.
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