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Does My Business Need To Go Mobile?

Quite simply, yes! Your business can't afford not to. Smart phones now account for 27% of the mobile market, and with tablets like the iPad, users want immediate access to information anywhere. So, why should your company go mobile? How can you tap in to this market? And what is the most sensible approach?

Why should your business go mobile?

Having a mobile app or website is an excellent way to connect with your customers. Customers are more likely to interact with you if you create a solution that makes their lives easier. You could have a mobile website that prominently features your company logo at the top of the screen or a splash screen when an app loads.

Going mobile is also one more way to to get your brand out to current and potential customers. By not providing a mobile version of your website, you risk a potential customer establishing a negative opinion of your brand simply because they can't quickly connect with you on their mobile device.

When a customer has a positive relationship with you, they are more likely to use the site or app again and again. Furthermore, they might positively share their experience with your company with friends via social media like Twitter or Facebook— valuable free marketing!

Also, having a mobile tool for your internal team (such as an app that tracks statistics for your sales force) can streamline your business. Provided you have the budget for mobile app development, you could create a tool that generates revenue by making internal processes easier for your staff.

How can you tap in to the mobile market?

There are two options. Creating a mobile version of your website, or building an app. The important question you should ask yourself is what your budget is for going mobile.

Building a mobile version of your website is the more cost effective approach. You can create one site that reaches across multiple smartphone platforms such as the iPhone, Android and BlackBerry. How you approach a mobile site depends on how you want to interact with your customer and what services you can provide on a mobile version of your site.

Keep in mind that a mobile site should be an extremely scaled-down version of your traditional website. Mobile users want short and concise information quickly when they are on the go. Ask yourself what the most important information is your customers will want.

An example could be a very simple site that first promotes your brand on a home page, has a second "about" page with information about your company, products or services, and a third page for that provides a way to contact you. The point is to keep it simple. Your users will most likely be on the go and want the fastest way to interact with you.

The second option is mobile app development.

There are several benefits to this approach, First, it creates an immersive experience for your brand. You can measure the success of the tool by how many times it's been downloaded through an app store. Furthermore, with the endless possibilities of what an app can do, you can create a tool that your customers can use time and time again.

For instance, Apple created the Apple Store app that allows customers to not only purchase their products, but customize their purchase as well. Imagine customers purchasing your products anywhere and at anytime, not just when their time is limited to sitting in front of their desktop or notebook.

The major downside to app development is cost. Unless you have an internal development team, hiring app developers is expensive.

Furthermore, you have to consider which platforms you want to develop for. If you want to reach the largest audience, you may have to develop an app for the iPhone and iPad, Android smartphones, BlackBerries and/or other tablet devices separately. Developing for a variety of devices can add up very quickly.

Taking your website mobile requires serious thought and planning. Doing so will allow your to connect with your customers and provide a way for them to interact with you on the go. The questions you should ask yourself are how you will tackle this goal and what you can afford to do. Creating a mobile version of your website is limited in scope, but cost effective. If you can afford it, you could create a mobile app to provide a myriad of possibilities for connecting with your customers.

You know you have to do it. You can't afford not to.

Further reading:

Why does your Business Need Mobile Application Development?

How does Mobile Application Development Help Businesses Improve their Sales Figures?

Do you need a mobile app or a mobile website?

Jason Holland
Interactive Graphic Designer
Lunar Logic - go further

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