How to Boost Your Brand in 2018 Using These Statistics

How to Boost Your Brand in 2018 Using These Statistics

Are you celebrating the New Year by looking at your brand in 2017 and wondering what you could do to be better? Do you wonder how you can make more money, save time, and connect your brand with more consumers who are looking for your product?

The truth is, digital marketing is the answer to all of those questions. But tackling a content marketing or digital marketing strategy and plan can be incredibly overwhelming. Thankfully, here at Lunar Logic, it’s what we do!

We put our heads together in the last week of December and found 5 statistics that we think everyone needs to know about the state of digital marketing in 2017—and how you can use this information to improve your own brand in 2018. Ready to get started? Let’s jump in.

What is SEO? According to Moz, “SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.” Simple, right?

Ok, we know that’s not the easiest definition to understand. Think of SEO as a type of magic that content writers perform when writing your website copy, sales copy, blog posts, and social media to help grab the attention of search engines, as well as the way designers create your website graphics and developers code your website. There are many pieces to SEO; it’s not in the hands of just one person.

If you don’t really understand SEO, we encourage you to turn that around starting today. A good place to start is reading Moz’s beginners guide to SEO and going from there. You can read our past blog post on the top 5 ingredients for SEO here, as well as a blog post on how photography can improve SEO here. In 2018, SEO is still going to be incredibly important when it comes to digital marketing; if you don’t have a plan for improving SEO performance, it’s time to think about it.

When it comes to search, Google is still king—despite a few worthy competitors. Google provides the most data of any search engine when it comes to determining who is searching for you, how they found you, and what other results were displayed. For that reason, Google AdWords is king when it comes to digital marketing. If you’re looking for reasons to start Google AdWords in 2018, look no further; we recommend this article from Forbes to learn more.

Speaking of Adwords, this is another staggering fact. Plain and simple, Adwords can be expensive—but when it comes to revenue, it more than makes up for it. If you want to learn more about incorporating Adwords into your business's digital marketing strategy, contact us here.

Is your website optimized for mobile use? Is the eCommerce portion of your website easy-to-use when it comes to mobile sales? As well, is your contact information displayed prominently on mobile to ensure that customers can call to come in and purchase? With 18% of local searches on mobile ending in a same-day sale, these are questions you should be asking yourself—or you’re missing out on business.

When it comes to sobering statistics, we left this one for last—to us, it’s the most indicative of how overwhelming digital marketing can be for business owners like yourself. Most businesses know they need to be doing some kind of digital marketing—like social media and blogging—but actually getting there, having a strategy, writing down a plan, and sticking to it, is more difficult than anything. But as we move into 2018, the landscape is changing when it comes to marketing as a whole; the digital marketing world is more important than ever. We want to help make your 2018 the best ever: to boost your brand, get your digital marketing strategy in order, and reduce some of the stress you feel. Give us a shout here to learn more.

For more stats to boost your plan in 2018, click here.
Are You Ready to Start Your Project?